Jax Responds to Letter from Victoria's Secret CEO Regarding Viral Song about Lingerie Brand

Jax Responds to Letter from Victoria's Secret CEO Regarding Viral Song about Lingerie Brand

Updated on August 16, 2022 12:21 PM by Ava Sara

Amy Hauk, CEO of the lingerie brand, wrote Jax a letter thanking her for including important issues in her viral song, "Victoria's Secret." Jax responded to the letter by saying, "I think you did the right thing by addressing important issues in the lyrics."

As she reacted to Victoria's Secret in an Aug. 13 TikTok video captioned, "The floor is yours," Jax explained her intentions for the song, which debuted at No. 83 on the Billboard Hot 100 chart, she said the single wasn't intended to bring down a brand, but to inspire a young girl who was insecure about her appearance.

As Jax pointed out, "I am just a songwriter. I sing about my truth and hope people can relate to it." According to Jax, "Victoria's Secret" profited from youths and contributed to their negative body image through its former billionaire CEO, Leslie Wexner.

In her song, she sings, "I have been told Victoria's Secret is an old man who lives in Ohio and makes money off of girls like me by selling skin and bones with big boobs.

According to Jax, it's "pretty badass" that her song caught the attention of VS CEO, and she wants to make sure those with unheard voices are heard, too. "Everyone who feels they have never had a voice in this matter is invited to comment on this video," she continued."

By doing so, you'll let them know what's important to you in today's society."   Victoria's Secret executives noticed the song's viral success, including the brand's CEO, who wrote in an open letter posted on Instagram that she was committed to advocating for all women, including employees.

As Amy wrote on Aug. 11, "we are all committed to creating a community where everyone feels respected and seen." We are striving to find new ways to listen and engage you in the conversation, and we want to know if we made a mistake or if we could have done better.

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