Japan with a new campaign, forcing young people to drink more alcohol!

An unusual problem in Japan, young people are not drinking enough. Since the pandemic began, bars and selling alcohol have been hit hard by Covid-19 restrictions, causing sales and liquor tax to be in the world's third-largest economy. The national Tax Agency had the 'Sake Viva' campaign to stimulate demand among young people for alcohol through new services, products, promotional methods, and sales techniques using artificial intelligence.

Related: Japan urges its young people to drink more to boost economy

Due to the impact of Covid-19, the domestic beverage market is shrinking where the changes as the declining birthrate and aging population. The contest applications open until 9^th September, where the ideas for all types of Japanese alcohol. In October, the finalist will be invited to an expert consultation before a final tournament in November in Tokyo.

Encourage people to drink!

Last year, Japan's Health Ministry posted on its website as excessive alcohol consumption is a major social problem. But now, they reconsider their relationship with alcohol. It's inappropriate for a government agency as they are encouraging younbg people to drink when the campaign does not consider health risks or sensitivity toward people dealing with alcoholism.

Related: Japan wants young people to drink more.I just don’t know how to convince them

Alcohol sales declined!

Throughout much of the pandemic, Japan and several other countries in Asia had restrictions, including closing public spaces and reducing restaurant business hours. From 2019 – 2020, Izakayas Japan's version of the pub was hit hard, and sales were halved. The rate of household consumption and drinking at home significantly increased. Nearly 30% of people in their 40s to 60s drink regularly, referring to three days or more per week, compared to 7.8% of people in their 20s. The drinking habit declines yearly, which causes the effect of shrinking the domestic market.

Liquor has been a major revenue source for the government for centuries, but in recent decades it was declined. In 2021, Japan received 1.1 trillion Yen $8.1 billion in alcohol tax to 1.7% of overall tax compared to 3% in 2011 and 5% in 1980. In October 2021, Japan was set to open as they allowed restaurants to sell alcohol; some parts of the country had restrictions until March of this year.

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