The long-running daytime drama has moved to Peacock after six decades on NBC

NBC bold move:

Daytime's longest-running show, Days of Our Lives, will move exclusively to Peacock Network with NBC's announcement that Days of Our Lives will move there after nearly six decades. As well as replacing the soap with NBC News Daily, the network announced the move on Wednesday. With the move to Peacock, new episodes of Days of Our Lives will begin streaming on Sept. 12. The network bills the launch of the new news show as a "first-of-its-kind live news offering."Collaboration of NBC with Peacock In a statement, Peacock said: "The 58-time Emmy Award-winning drama will debut new episodes on the platform every day, and the show's extensive library will already be available to Peacock Premium subscribers." 

"Daytime fans will now be able to access the library, new episodes, and Peacock Original Days of Our Lives: Beyond Salem all in one convenient location with the historic move to Peacock." The first episode of Days of Our Lives aired on NBC in November 1965, when it celebrated its 14,000th episode. A 55th-anniversary celebration will also be held in 2020 for the soap. There have been 26 nominations in that category and four wins throughout the series run. It won an Emmy in the Outstanding Daytime Drama category back in 2018. 372 Emmy nominations have been given to the show across all categories.

NBC's concentration on shows

As a result of the move, NBC goodbyes its soap operas, leaving only three networks to carry soap operas: CBS's The Bold and the Beautiful, CBS's The Young and the Restless, and ABC's General Hospital. As the first-of-its-kind mid-day news program, NBC News Daily will provide "world-class reporting and breaking news coverage." Kate Snow, Aaron Gilchrist, Vicky Nguyen, and Morgan Radford will anchor the hour-long news show. Finalizing with the whole team of NBC

 NBC Universal Television and Streaming Chairman Mark Lazarus said, "This programming shift benefits Peacock as well as NBC. We will be able to grow Days of Our Lives viewers on streaming services while simultaneously strengthening NBC's daytime offering with a live incentive for our partners and consumers. It is part of our strategy to maximize reach and stronger engagement with our viewers." as networks vie for a larger share of the streaming market, the shift is just the latest move in the ongoing streaming wars. Disney+ announced in April that Dancing with the Stars was moving from ABC after 16 seasons.