'Extraordinary Attorney Woo' Become Another South Korean Hit On Netflix

The series “Extraordinary Attorney Woo,” has become another South Korean hit on Netflix, giving investors hope that the producer may have another “Squid Game”-like success on its hands. “Extraordinary Attorney Woo,” the new series about a young female attorney, has topped watch lists on the streaming platform for the past two weeks.

Netflix said the new series ranked number one in that category in eight countries and appeared in the top 10 for 22 countries. According to the company’s metrics, the show that follows the titular character Woo Young-woo as “a newbie at a top law firm and a woman on the autism spectrum,” was the most-watched non-English television show on Netflix globally from July 4 to 17.

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It would be good news for A story Co., the South Korean studio known for hits such as “Kingdom,” another hot show for Netflix. After the debut of “Extraordinary Attorney Woo” in late June, the shares of the production company have surged 74% in Seoul.

The series also bodes well for the streaming giant, increasingly producing original international content and leaning on growth prospects overseas. Netflix acknowledged the show’s success, saying it had gained traction in locations including Malaysia, Indonesia, Singapore, Vietnam, and Thailand after being aired in 31 languages.

In the last few years, Netflix has directed more firepower abroad, especially in the Asia Pacific, where it continues to see the growth that has helped offset declines from other regions.

On Tuesday, Netflix reported earnings showing that it had added 1.1 million Asian subscribers in the 2nd quarter as it lost users in markets such as Canada and the U. S. South Korean content is significant to Netflix after the massive success of “Squid Game” last year, which had become the company’s top show globally.