Reasons why Luxury brand Gucci is so expensive
Reasons why Luxury brand Gucci is so expensive
Updated on June 30, 2023 18:00 PM by Sally Harbor
Gucci is one of the most popular and successful luxury brands in the world both for men and women. Gucci has stood out and provided some of the best contemporary and eclectic creations of the fashion industry with a vast amount of different products like handbags, perfumes, clothes, sunglasses, and many other accessories.
When one has a distinctive logo, high-quality material, exclusivity, brand status, and durable items, it becomes a brand and all these factors and features contribute to a brand like Gucci being expensive and charging higher prices than some of its competitors.
But here is an in detail compilation of the reasons why the brand is immensely expensive.
The Rich Heritage that the brand comes from
Gucci is a brand with a huge history and it charge charges more for its luxury goods because of its long history of quality design and celebrity customers.
Gucci was founded in 1921 by Guccio Gucci and so for the past 100 years, the fashion brand has been creating top-quality goods that have been beloved by the wealthiest in society and many well-known celebrities.
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The brand’s rich heritage has built up a reputation associated with high status and luxury items. Gucci has spent such a long time making luxury items, perfecting the materials and designs so you can trust that these products will be of the highest quality and will not make the customers doubt their purchase.
The Italian fashion house has had many famous customers over the years to adorn their brand-made outfits and accessories, and over the years celebrities like Grace Kelly and Elizabeth Taylor, while some have even had luxury items named after them including the Diana Bag after Princess Diana and The Jackie 1961 bag after Jackie Kennedy.
This association of the brand with all these celebrities over the years has only increased the desirability of Gucci products, as more and more people want to get their hands on an accessory that Jackie Kennedy or Grace Kelly was seen wearing.
The association and celebrities endorsing the luxury brand have also continued into the 21st century with Jared Leto, Dakota Johnson, Diane Keaton, and Harry Styles, who are all often seen wearing creative director Alessandro Michele’s Gucci designs and subsequently influencing more people to buy Gucci products.Add Block
Gucci and its loyal customer base
The brands Gucci and Louis Vuitton are the only two luxury brands in the world that are consistently ranked among the world’s most valuable brands for the last 20 years plus Gucci has been one of the fastest-growing luxury brands in the world.
Something that shows how the brand has an extensive customer base is when they launch a collection, it sells out in less than 48 hours. For example, the Gucci Kai Collection was sold out on the launch day which shows the kind of loyal fan base the brand has who are long awaiting for trying their hands on the products.
Authentic high-class materials
Gucci has certainly gained popularity because of its commitment to High-Quality material. Gucci always looks after the little things and details when it comes to things like stitching, leather quality, and the narrative behind each bag. Every product is made after exquisite planning and detailing is given a lot of importance in manufacturing the products.
Gucci products are made in Europe, and workers are paid much more than workers in China Bangladesh, etc. These products are manufactured to be of the highest quality possible. They use better quality materials like Pima cotton, better artistry, and better working conditions which is one of the reasons why the prices of their products are so high.
At the point when enormous name brands make designer bags, they don’t hold back on quality. But Gucci gives enormous importance to the quality of their designer bags. The sewing in these states is exact, the zips are of the best quality and the leather utilized is quite often 100% genuine leather.
Gucci products are unlike the products we buy at other brands as they stay longer due to their high quality of materials and also come with a guarantee. Add Block
Customers Service and Post Sales Support
Part of what it takes to pay for a designer handbag and other accessories is the attention it receives from the company behind it. Many times that attention includes having access to the designer before the bag is made and having the privilege of telling how you want the bag to look or in other words, customize it.
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The luxurious brand Gucci offers a repair service for Gucci products purchased from a Gucci Authorized point of distribution. It also includes not having to wait when you have a complaint to make or a problem you need to solve.
Gucci brand gives special treatment and an experience that makes their customer feel that they are the only ones they serve which makes them one of the most expensive brands around the world. Add Block
Quality Control is like no other
Gucci is well known because of its authentic designs. They employ expertise all around the world to design something that syncs with the latest fashion trends and the brand is well known for being the trendsetter.
The finished products of Gucci never go out of style. Their bags are mostly made by hand, and modern machinery is used to make them the world’s best quality bags.
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Each bag that leaves the workshop must be identical in the pocket situation, zip type, shape, and even the sewing need to coordinate. For production, every single bag has to go through 100 to 300 steps.
More than that, bags are tried thoroughly by machines and people to survey their sturdiness and strength. Zippers might be opened and shut multiple times and loads are taken care of and dropped from the high ground just to perceive how much harm the bags can withstand.
All of which makes the brand highly expensive.
Exclusive Designers
Gucci designers can convert a generation to what’s-old-is-new-again with its products
The brand was first designed by Texas-born Tom Ford who made history while he was working with Gucci. He took the stage of the luxury brand’s most challenging economic times and later made it a must-see celebrity.
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Alessandro Michelle worked for more than 12 years with Gucci before being selected to take over after Giannini’s command. He also worked with Tom Ford designing bags.
Recently, Alessandro Michele designed the collection for men and women presented at the Gucci Hub during Milan FashionWeek which undoubtedly makes him among the most successful and influential forces in the Fashion industry.