Instagram is rolling back its redesign, as requested by the Kardashians

By FactsWow Team

Posted on: 30 Jul, 2022

Instagram has halted planned changes to its design after receiving criticism on social media. Adam Mosseri, Instagram's top exec, told The Verge that Instagram's video-oriented, TikTok-like feed 'will be phased out over the next one to two weeks.'

Only a small subset of Instagram users had access to the new feed, and the Meta-owned platform will delay its plans to reimagine how it consumes content. A petition launched by celebrities like Kylie Jenner and Kim Kardashian hoped to 'make Instagram Instagram again' when Instagram first rolled out its redesign.

Mosseri used the kind of language Silicon Valley types often use to excuse mistakes when announcing the redesign would be shelved. According to The Verge, he is glad they took a risk. As he said in the same interview, 'we're not thinking big enough or bold enough if we're not failing every now and then.' Many of Instagram's test subjects expressed disdain for the new version of the app.

The recent decision by Instagram has been attributed by many observers to criticism it received from influential Kardashians, however, Mosseri claims that his company was already looking at its redesign before those complaints surfaced.

During a Twitter clip posted on July 26, the Instagram Head said he 'actually recorded the video before we saw the Kardashians repost it.'.

It is also possible that Instagram's parent company's Q2 2022 earnings report prompted the app to take a new approach. Meta revealed an unprecedented year-over-year decline in revenue in its report. Its top executives have shown a willingness to pivot in response to fluctuating numbers, despite a rough economy.

Instagram still intends to reshape its feed at some point in the future. Mosseri has repeatedly said that users are gravitating toward video regardless of whether the platform supports that trend. The direct sharing of friends that once dominated Instagram feeds has shifted to stories, DMs, and group chats. Mark Zuckerberg has stated publicly that by 2023, he wants 30% of feeds to be AI-recommended.

The recent rash of complaints has also been spread across four different issues, according to Mosseri. Instagrammers are unhappy with the new design, video content proliferation, TikTok-like recommended content and declining reach of photos. Those problems each require their own solutions, and Instagram's slow adaptation could hurt users across the board.

'We couldn't make our video offering as good as our photo offering, or as good as the competition's video offering,' Mosseri said. However, I think that would be a mistake. In the long run, I think that would result in fewer people using Instagram. Obviously, this is bad for our business, but it is also bad for creators. As a result, creators will have less reach - if the overall pie shrinks, the average reach for creators will also shrink.'

All of Mosseri's comments shared by The Verge mentioned: 'the competition' as the closest thing to TikTok. While the tech outlet published a 2,000-word interview with the Instagram Head, Mosseri didn't mention the app that originated many of Instagram's features. Founder of Instagram Kevin Systrom admitted that Instagram borrowed Stories from Snapchat, so why can't Mosseri be honest about this latest redesign?

In order for Mosseri to acknowledge that Instagram resembles TikTok, he would have to acknowledge their significant differences. IGTV, Instagram's ill-fated attempt to center programming, has flopped as a social media company with content on the side.

In contrast, TikTok is primarily a content company and does not consider itself a social media platform. There may be a fundamental gap in this redesign that makes it difficult to sell. 

Ultimately, Instagram users do not want the platform to turn into TikTok, and Mosseri acknowledges that his team is striving for that.

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