Media Credits : Bloomberg.com
Scooter Braun is a big-name music manager who has represented megastars including Justin Bieber, Ariana Grande and Demi Lovato. But he has also been embroiled in feuds and controversies most publicly with Taylor Swift. She accused him of unethically purchasing her master recordings without consent. Other artists have also questioned his motives and tactics. This has sparked ongoing debates about Braun's business practices.
Media Credits : SAPO Mag.,Daily Mail,HotNewHipHop,The Mirror
Reports recently have indicated that some of Braun's top clients are parting ways with him. Sources say Demi Lovato and Idina Menzel have officially left SB Projects after working with Braun for years. There are also rumors that Ariana Grande and Justin Bieber may be seeking new management despite reps denying claims they have left Braun. Major talent appears to be leaving Braun as he takes on a CEO position.
Media Credits : Daily Mail,Yahoo
Musician Jack Antonoff who is a close friend and frequent collaborator of Taylor Swift' subtly taunted Scooter Braun amid news of artists leaving Braun's management company. Antonoff posted a meme on Instagram depicting a scene from The Sims video game where a mother stares obliviously at a computer while her baby burns behind her. The caption snarkily read 'Not now sweetie, mommy is trying to figure out why Ariana Grande, Demi Lovato, and Idina Menzel just fired Scooter Braun as their manager.' The meme humorously implied Braun management drama was more captivating than a dangerous situation.
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Swift and Braun's bad blood began in 2019 when he obtained her former label and control of her masters, denying Swift an opportunity to buy them herself. She accused him of trying to sabotage her career and called him a bully. Swift vowed to re-record her catalog to regain ownership in response. Braun later sold her masters for $300 million. But Taylor Swift refused involvement with new owners while Braun profits.
Media Credits : WDW News Today
Swift has re-recorded early albums since 2020 to devalue Braun versions beginning with Fearless (Taylor’s Version). She has now released acclaimed re-recordings of Red, Speak Now, and will drop 1989 (Taylor’s Version) in October 2023. Swift has empowered herself while thrilling fans by recreating her catalogs with new content. Her re-recorded albums have found huge success.
Media Credits : NME
Jack Antonoff and Taylor Swift creative partnership traces back to 2014 when they wrote and produced songs together for Swift 1989 album. Then they have teamed up on projects including Swift Reputation, Lover, Folklore, Evermore and re-recordings of Fearless, Red and Speak Now. Their collaboration has earned them multiple accolades like the Album of the Year Grammy for Folklore.
Media Credits : IOL,Yahoo Sport UK,MOViN 92.5
Antonoff has also worked extensively with artists such as Lorde, Lana Del Rey, St. Vincent, Bleachers and The Chicks. He is currently recording a new Bleachers studio album eyed for 2023 and producing Lorde 2023 solo album Solar Power. Taylor Swift continues partnering with talents like Ed Sheeran, Haim, Keith Urban and Olivia Rodrigo. Swift is rumored to be working on an album named Woodvale and producing a film adaptation of Cats for late 2023.
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