Interesting Tidbits about Jeff Green: America’s Highest Paid Boss

Interesting Tidbits about Jeff Green: America’s Highest Paid Boss

Updated on April 22, 2022 12:05 PM by Emily Hazel

Jeff Green – the Trade Desk’s CEO

The majority of his compensation was in stock awards which he can only exercise if the price of his company's shares gets to a specific performance benchmark in the coming few years.  The massive award implies that Green is the highest-paid CEO in around 358 firms in the S&P 500, which have released their executive packages for the year 2021 till now, as per Wall Street Journal.

Increase in price of the shares

A spokesman of Trade Desk talked to DailyMail.com aail.com. He revealed Green could realize the incentive stock award's full value if the price of the company's shares increases around five times its present value, giving "significant value" to its shareholders.45-year Green's net worth is estimated at about $3.8 billion. His 2021 compensation is more than the total revealed by big-spending private-equity company KKR & Co, Roblox Corp – a gaming site, and Endeavor Group Holdings – a talent agency.

Add Block

90 percent of the wealth

Trade Desk disclosed Green has signed the Giving Pledge. This means he wants to donate 90% of his wealth before dying.

The increase in CEO’s compensation is about $14 million as the pandemic is going away.

Ben Silverman, director of Research at VerityData, said that Mr. Greens' awesome pay certainly stands out.

He continued, "This certainly stands out regarding the magnitude of the potential dollar amount

The significant personal investments of the businessman in the Trade Desk meant he was interested in boosting the company's share price, giving investors discretion to decide the rewards.

Breaking his compensation

The cash can be broken down as $965,000 salary, $1 million bonus, $2.7 million cash in the form of annual-incentive payment, and tax costs of $1.9 million.

However, it can reach up to billions if the firm's price increases because of the number of shares he has.

Green possesses 49% of the voting power at Trade Desk. Along with this, he also has 1.1% of Class A shares and also 97.7% of attractive Class B shares.

The multinational technology company's shares met the requirements for vesting when the share price was on target or more than $90 for 30 days.

Add Block

Trade Desk

The billionaire businessman is the co-founder of the Trade Desk. The company was founded in October 2009. He has been serving as the CEO of the company since then.

2 years ago, Green sold an online exchange company founded by him to Microsoft Corp.

Add Block

His early life

Green did his Bachelor’s in 2001 from Brigham Young University in Utah, his native.

After that, he went to the University of Southern California and got a degree in marketing communications.

Once he was done with his studies, he joined 411 Web Interactive in Culver, California. He was the director of operations there.

Leaving that, Green joined eBound as VP of operations and marketing. He worked here for three and a half years.

Then, he founded King of Search.com. He stayed with it for 5 years till January 2006. At the same time, he was the COO of AdECN.

Though he sold it to Microsoft Corp in 2007, he remained Ad Exchange's COO before he created Trade Desk. 

Mr. Green’s residence is in Newbury Park in Thousand Oaks, California. It is northwest from Los Angeles.

Jeff Green’s personal life

Green has 3 children – 2 sons and a daughter. He is a divorcee. He earlier told how he drove his Tesla Model S for half an hour to his office. His office is in Ventura.

He talked about how he seldom stops taking calls during journeys and in the shower, and during morning walks at the beach near his home.

He revealed to FT that he loved Captain Fantastic movies and This is Us and Mad Men on NBC.

He further told the London newspaper, "I would like to open an office in Hawaii and skateboard to work every morning on a boardwalk along the beach in paradise."       

Green was in the headlines the last year when he left the Church of Jesus Christ of Letter day Saints. He did this due to his hindrance of civil rights.

In the December revelations, he also pledged to give away a minimum of 90% of his almost $5 billion advertising-technology wealth.

Letter to the church

He wrote a long 900, word letter to the Mormon church’s president Russell Nelson. In his letter, Green blamed the organization as a wealth-hoarder that harmed people worldwide.He wrote that most people in the church are good and are trying to do right; he believes the church is right now harming the world.

add Block

What's New : Technology